从CI(企业识别)到CS(顾客服务)

From CI to CS

本文简要介绍了 CI战略和 CS战略的内涵 ,剖析了两者之间的关系 ,指出了 CI战略的不足之处 ,重点论述了 CS战略是 CI战略的深化和超越 ,提倡广泛采用 CS战略 ,使企业在中国加入 WTO之后具有强劲的竞争力。

This article briefly introduces the definition of the CI strategy and the CS strategy,analyses the relations between the two and points out the deficiency of the CI strategy.It emphatically expounds that the CS strategy is the deepened stage of the CI strategy and proposes that we should extensively adopt the CS strategy so that the Chinese firms may have energetic competence after the entry into WTO.