摘要
专业期刊的发展在经历了计划经济的长期运作之后 ,面对日趋成熟的市场经济 ,应当在把握特色、选准定位的同时 ,研究受众需求 ,按市场经济规律考虑运作成本 ,使专业期刊在林立的媒体中赢得更大的发展空间。
The development of specialised periodical has undergone long-term operation of commend economy.To faced with the mature market economy with each passing day,it should not only grasp characteristics and select fixed position,but also do research on the audience's needs.According to the regularity of market economy,we should think over thd cost of market economy,we should think over thd cost of operation,and make the specialised periodical cost more development space among media standing in great numbers.
出处
《华东经济管理》
2001年第5期85-86,共2页
East China Economic Management
关键词
专业期刊
市场运作
市场经济
名牌战略
特色经营
specialised periodical
optimize natrual resources
the operation of market