企业营销的一大误区——重战术,轻战略

A common problem in the marketing of enterprises

近时期 ,许多企业的营销出现了一个共性的问题 :重战术而轻战略。本文就国内几个典型的案例进行剖析 ,剖析其兴盛、衰败的过程 ,阐明企业要谋求长远的可持续发展 ,战略是关键。

Paying less attention to strategy than tactics recently become a common problem in the marketing of numerous enterprises.Through analysis to the course of flourishing and decline of some typical companies.This article indicate that the strategy is most important for the sustained growth and long term development of a company.