论顾客导向与竞争者导向的协调

On Integrating Customer-first Rule and Opponent-first Rule

在市场竞争中 ,企业如何取胜 ?有的企业持“顾客导向”观念 ;有的企业持“竞争者导向”观念。本文指出了这两者的片面性 ,论述了两者协调的重要性和有效方法。

How can an enterprise win in market competition?Some believe in the idea of'customer-first'rule,while others believe in'opponent-first'rule.In this article,the author points out the one-sidedness of the two ideas,and emphasizes the importance of harmonizing the two ideas.