摘要
企业间的竞争在某种意义上说就是信息的竞争 ,只有掌握竞争对手的情报才能做到知己知彼、百战百胜。本文首先讨论了竞争对手的识别方法 ,在此基础上立足企业竞争实际 ,全面论述构成竞争对手情报的基本内容、收集竞争对手情报的渠道以及竞争对手情报的充分利用等问题。
The Competition between enterprises is information competition in a sense Only master competitors' intelligence,could you fight business battles without danger of defeat The article at first discusses the way of distinguish competitors, then,based on actual enterprise competition, comprehensively discusses the basic content of competitors' intelligence, the way of collecting competitors' intelligence and the use of competitors' intelligence etc
出处
《石家庄经济学院学报》
2001年第4期388-391,395,共5页
Journal of Shijiazhuang University of Economics
