1[1]Herman Simom,and Stephen A.Butscher.Individualised Pricing:Boosting Profitability with the Higher Art of Power Pricing[J].European Management Journal,2001,19 (2):109- 144.
2[2]Hermann Simon,and Robert J.Dolan.Price Customization [J].Marketing Management,1998,7 (3):11 - 18.
3[3]Hermann Simon.Pricing Opportunities and How to Exploit Them.Sloan Management Review[J].1992,33(2):55-65.
4[4]Butscher Stephen A.,and Michael Laker.Market-driven Product Development [J].Marketing Management,2000,9(2):48-53.
