摘要
随着互联网和电子商务的发展,网上竞争对手的分析研究占有愈来愈重要的地位。文章阐述了网上竞争对手分析研究的意义、寻找网上竞争对手的方法以及网上竞争对手分析研究的概念和内容。
With the development of internet and electronic commerce, the analysis and research of web-based competitors play an important role. The article expounds the significance of the analysis and research of web- based competitors. It discusses the ways to identify competitors. The concept and content of the analysis and research of web-based competitors are expounded in this paper.
出处
《情报科学》
CSSCI
北大核心
2001年第11期1132-1134,共3页
Information Science