论大众在大众传播中的责任

On the Responsibility of Common People in Mass Media

“社会责任论”的兴起，使大众传播的社会责任日趋重要。由于媒体完全履行自己在大众传播中的责任存在许多困难，大众应最大可能地分担大众传播的责任。大众在大众传播中的责任主要包括：对媒体投以若干注意力；使自己成为有鉴别能力的受众；把意见告知媒体；对媒体展开睿智的批评等。

Mass media is shouldering increasing significant social responsibility as a result of the springing - up of the preaching of social responsibility. Due to many difficulties that the media have to fulfill their responsibility, common people should take as much share of responsibility as possible. What common people should be responsible for is mainly to pay some attention to the media, to make themselves discriminative receivers and to inform the media of proposals and sensible criticism.