数据挖掘在CRM中的应用

Data Mining Applied in Customer Relationship Management

本文介绍了数据挖掘技术与 CRM,在此基础上提出了数据挖掘在 CRM中的一些应用 ,最后对数据挖掘的发展方向及其在 CRM中的应用前景作了展望。

This paper introduces data mining technology and Customer Relationship Management (CRM). It then proposessome applications of data mining in CRM. Finally, it foresees its trend of development and prospect of application.