期刊文献+

CRM──电子商务时代的制胜关键 被引量:2

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作者 李峰
出处 《计算机时代》 2001年第5期42-44,共3页 Computer Era
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同被引文献12

  • 1李新明.大势所趋——CRM与ERP走向整合[J].信息系统工程,2001,14(5):38-39. 被引量:1
  • 2Rajiv Kohli,Frank Piontek.Managing customer relationships through E-business decision support applications[J].Decision Support Systems,2001,32:85-88.
  • 3Jenny Jin.China CRM Market Overview[EB/OL].www.idcresearch.com,2003-08-04.
  • 4Chris Rygielski,Jyun-Cheng Wang,David C Yen.Data mining techniques for customer relationship management[J].Technology in Society,2002,24:483-502.
  • 5迈克尔*波特.竞争战略 [M].北京:中国财政经济出版社,1989..
  • 6Satty T L.The analytic hierarchy process [M].NewYork:McGraw-Hill Company ,1980.
  • 7Dick Lee.Four Steps to Success with CRM [EB/OL].www.crmguru.com,2000-06-15.
  • 8Sun Mircosystems.Smart CRM Solution:The Key to Competing in the NetEconomy[EB/OL].www.sun.com ,1999-11-16.
  • 9Sung Ho Ha,Sung Min Bae,Sang Chan Park.Customer's time-variant purchase behavior and corresponding marketing strategies:an online retailer's case[J].Computers & Industrial Engineering ,2002,43:801-820.
  • 10Patrick van Amstel,Pim van der Eijk ,Evert Haasdijk,et al.An interchange format for cross-media personalized publishing[J].Computer Networks,2000,33:179-195.

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