CS战略:我国商业企业实施名牌工程的最佳切入点

名牌作为企业整体实力的综合体现 ,最终要通过顾客的满意和忠诚表现出来。商业企业实施名牌工程和名牌战略 ,涉及到企业的全部经营流程和各个管理环节 ,大量实践证明 ,只有以CS战略为切入点 ,才能营造一种适合企业生存发展的良好内外部环境 ,在顾客中树立良好的企业形象。

Famous brand, the comprehensive reflection of an enterprise' force,is embodied through the degree of the customers' satisfaction and loyalty.As far as the commercial enterprises concerned,to carry out the famous brand project and strategy involves the enterprise's all management procedure and every administration link. Only by taking CS strategy as the breakthrough point can a commercial enterprise create a benign internal and external environment which is suitable for the survival and development of the enterprise and can establish the good image among the customers.