试析宣传效应的实现规律

On the Implementing Law of Propaganda Effect

宣传是一种目的性极强的劝服性传播。检验宣传质量的高低 ,主要应依据宣传的效应 ,也即受众在多大程度上接受宣传者的意图并付诸实践。根据对宣传的传播过程的考察 ,分析宣传效应与传播要素之间的规律性联系 。

Propaganda is a kind of persuasive communication with a strong intention.In order to review the quality of propaganda,the effect caused by propaganda should be the most important factor,which means we must consider whether the audience can accept the propaganda and practise according to it.This article analyzes the communicating process of propaganda,and especially pays attention to the interactive link between the propaganda effect and its communicating factors.The aim is to improve the actual effect of propaganda.