受众本位意识论深层透视

The Deep Perspective of the Selfish Departmentialism for the Audience's Consiousness

受众本位意识论传入我国后 ,出现了机械照搬、过分渲染现象 ,造成了不良后果。以人的本性论、本质论为视角 ,对这一理论进行了分析 ,指出了其先天性的弊端及产生、发展的根源与条件 ,并提出了正确应用于我国新闻实践的方法 :满足受众“健康本位”需求 ,培养受众“公共本位”意识 。

After the selfish departmentalism for the audience's consciousness came into China, some bad effects have emerged.The article analyses this theory from the point of view of essentialism and natural characters of human beings and points out its shortcomings, sources and conditions.The right method of applying the theory to our news practice is given,satisfying the audience's demands for 'the healthy departmentialism' and cultivating the audience's consiousness of 'the common departmentialism',and helping the society develop in a healthy way.