摘要
服务所提供的质量已成为今天服务行业的竞争核心。重新诠释服务概念 ,构建新的服务流程 ,加强企业内部营销以及建立企业内部质量控制链 ,同时把以服务为导向的文化融入该控制链之中 ,这将为企业建立一条通畅而又严密的质量控制体系 。
Service quality has been the competitive core of service industry.Interpreting service concept again,constructing new service process,strengthening enterprise internal marketing and establishing enterprise internal quality control chain which is mixed by the service oriented culture will help enterprise to establish a smooth and strict quality control system.Thus,it will provide guarantee for service quality.
出处
《陕西经贸学院学报》
2001年第5期45-48,共4页
Journal of Shaanxi Economics and Trade Institute
