增强品牌意识 实施名牌战略

Reinforcing the Brand Consciousness and Carrying Out the Famous Brand Strategy

随着市场经济的不断发展 ,企业要在激烈的市场竞争中求得生存与发展 ,就必须增强品牌意识 ,实施名牌战略 ,强化企业内部管理 ,提高管理水平。根据市场需要 ,大胆改革 ,勇于创新 ,不断研制和开发新产品、新品牌。同时加大营销力度 ,重视产品包装 。

With the increasing development of marketing economy, if the enterprise wants to survive and develop in the fierce competition market, it should reinforce the consciousness of the brand; carry out the famous brand strategy; strengthen its internal management, researching and developing the new products, new brands based on the demand of the market. At the same time, the enterprise should enlarge its scope of sales, attach the importance on the package of the products so as to ensure the enterprise survive firmly in sharp competition of the market.