企业品牌战略选择研究

Research on the choice of brand strategy in business

我国企业品牌意识明显加强 ,但仍存在将品牌战略与名牌战略等同起来 ,盲目规定品牌等问题。这一现象的存在 ,必然导致品牌市场混乱 ,影响到我国品牌营销正常发展。企业应根据外部环境和内部条件 ,切实制定适合企业发展的名牌战略。

Brand consciousness in our business has been obviously increased, but there are still some problems, such as the equality of brand consciousness with name brand consciousness,the fixing of brand blindly.This must result in the confusion of brand market and has a bad influnce on the normal development of brand marketing in business. So enterprises should make a adaptable strategy of name brand ,non name brand and the unbranded according to the external environment and the internal condition.