假日旅游的可持续发展

On Sustainable Development of Holiday Tourism

近两年来持续、稳定发展的假日旅游，适应了人民群众物质文化生活水平提高的需要，符合国家２１世纪旅游可持续发展战略。但假日旅游也还存在信息服务乏力、热线热点太热、交通“瓶颈” 突出、总体素质尚低等问题。因此必须调整市场体系，加大促销力度，提高管理服务水平，实施精品战略。

The development of holiday tourism is sustainable and stable, it is fit for the need of developing people's living standard and in keeping with nation's policy. But some problems still exist and should be solved, for example, a good service in the information field need to be provided, transportation condition need to be improved, etc. Therefore we should adjust our market policy, strengthen propagation and develop management stan-dard.