省地电视台片头包装与区域文化的符号学分析

The Semiotics Analysis on the Film-clip Packing of Provincial and Regional TV Station & Regional Culture

随着上星电视台的增加 ,不少省地电视台为能集中展示本台特色与个性 ,都先后推出了形象宣传片 (片头包装 ) ,其中有成功者 ,也有失败者。本文试图从符号学的角度 ,就片头包装和区域文化的关系进行分析与探讨 ,从而探寻成功与失败的原因 ,对各台在今后的竞争中占据优势有借鉴意义。

With the increase of the satellite television, many provincial and regional TV stations have made a kind of image propaganda film (film clip packing) to reveal the characteristics and individuality of their own, some of which succeed, and some failed as well. This article attempts to analyse and approach, from the semiotic point of view, the relationship between the film clip packing and regional culture ,and then find out the main cause of the success and failour.