服装设计管理中的几个问题

Some Problems in Fashion Design Management

品牌服装的运作环节中不可缺少服装设计环节 ,越来越多的服装企业已经认识到 ,品牌的灵魂是设计。然而 ,由于服装设计工作的某些特点 ,许多服装企业对服装设计的工作效率和设计成本感到很难控制。本文针对这一现象进行分析 ,指出 :服装设计可以通过软管理的形式 ,克服设计管理的顽症 ,达到管理目的。

Fashion design is the vital part of branded apparel.More and more apparel corporations get to know the soul of the brand is design. Whereas the characteristics of apparel design make it difficult for the corporation to control the working efficiency and the design cost. The author analyzed the situation and concluded that management of apparel design can be in soft way.