期刊文献+

论营销学与经济学的离合 被引量:1

A Discuss of the Relation between Mraketing and Economics
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出处 《消费经济》 CSSCI 2001年第5期46-49,共4页 Consumer Economics
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参考文献3

  • 1张五常.经济解释:张五常经济论文选[C].北京:商务印书馆,2000:515-532.
  • 2菲利普·科特勒.营销管理--分析、计划、执行和控制[M].上海:上海人民出版社,1999,10..
  • 3郭国庆 刘凤军 等.市场营销理论[M].北京:中国人民大学出版社,2000..

共引文献7

同被引文献41

  • 1贾根良.西方异端经济学传统与中国经济学的激烈转向[J].社会科学战线,2005(3):43-51. 被引量:27
  • 2Cassels J M. The significance of early economic thought on marketing[J].Journal of Marketing,1936.129-133.
  • 3Karlinsky M. Changing asymmetry in marketing[A].Lexington:Lexington Books,1987.39-55.
  • 4Dixon D F. Marketing as production:The development of a concept[J].Journal of the Academy of Marketing Science,1990.337-343.
  • 5Goehle D G. A historical approach tracing the development of wholesaling thought[A].Landing:MSU,1987.225-241.
  • 6Wilkie W L,Moore E S. Scholarly research in marketing:exploring the "4 Eras" of thought development[J].Journal of Public & Marketing,2003.116-146.
  • 7Bartels R. The history of marketing thought[M].Columbus,OH:Grid,1976.29-30.
  • 8Bartels R. Influences on the development of marketing thought,1900-1923[J].Journal of Marketing,1951.1-17.
  • 9Jones D G B,Monieson D D. Early development of the philosophy of marketing thought[J].Journal of Marketing,1990.102-113.
  • 10Brown G. What economists should know about marketing[J].Journal of Marketing,1951.60-66.

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