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论品牌忠诚度的作用及影响因素 被引量:26

On the Functions and Influences of Brand Loyalty
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作者 沈蕾 杨桂云
出处 《消费经济》 CSSCI 2001年第5期50-53,共4页 Consumer Economics
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参考文献10

  • 1[1]Aaker, David A; "Measuring brand equity across products and markets" California Management Review; Berkeley;Spring 1996; Vol: 38 Issue: 3 P 102.
  • 2[2]Blackston, Max; "The qualitative dimension of brand equity" ;Journal of Advertising Research; New York; Jul/Aug1995;.
  • 3[3]Blackston, Max; "The qualitative dimension of brand equity" ;Journal of Advertising Research; New York; Jul/Aug 1995.
  • 4[5]培养品牌忠诚度[N].中华工商时报,1999-12-13.
  • 5[6]Cross, Richard; Smith, Janet; "The new value equation"; Marketing Tools, Jun 96, P20.
  • 6[7]Michael A. Jones , "Jaebeom Suh; Transaction - specific satisfaction and overall staisfaction: an empirical analysis";Jounal of Sevices Marketing, Vol 14 No. 2 2000, pp 147 - 159.
  • 7[8]Baldinger, Allan L, and Joel R Rubinson; "Brand Loyalty: The Link between Attitude and Behavior." Journal of Advertising Research; 1996 P22-34.
  • 8[9]Boonghee Yoo, Naveen Donthu, Sungho Lee, "An Examination of Marketing Mix Elements and Brand Equity"; Academy of Marketing Science. Journal; Greenvale; Spring 2000.
  • 9[10]Geok Thang Lau, "Consumers' s Trust in a Brand and the Link to a Brand Loyalty",Journal of Marketing Focused Managenent, 4, 341, - 370 (1999).
  • 10[12]Blackston, Max; "The qualitative dimension of brand equity"; Journal of Advertising Research; New York; Jul/Aug1995.

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