构建网络经济时代的ECR营销渠道模式

Constructing the ECR Marketing Channel Model of the Network Economy Age

为适应网络经济时代全球化竞争的需要 ,我国企业必须重视研究消费者需求及其行为的变化 ,在改革传统营销渠道模式的基础上 ,应建立新的需求导向 (拉动 )型的ECR营销渠道模式。

With the globalized competition of network economy era, China's enterprises must study the changes in consumer's demands and related behavior On the basis of reforming traditional marketing channel model, new ECR marketing channel model of demand drawing must be established.