新世纪中国广告教育模式的拓进与转型——第二届中国广告教育研讨会综述

The Opening-up and Transition of China’s Advertisement Education Patterns in the New Century——A Roundup of the 2nd Symposium on China’s Advertisement Education

2001年11月,在深圳大学召开了以“新世纪的挑战与中国广告人才的培养模式”为主题的第二届中国广告教育研讨会。与会人员围绕中国广告教育的创新与提升、广告学科建设的深化、新世纪广告人才的素质和知识结构的培养、课程体系与教学法研究等开展交流。

In November,2001,the 2nd Symposium on China′s Advertisement Education was held, with 'The New Century′s Challenges and the Patterns of Training Talanted People in China′s Advertising' as the theme.The participants of the symposium exchanged their views on the innovation and enhancement of China′s advertisement education,the deepening and expanding of the advertising discipline, the cultivation of advertising-related personnel′s qualities and their knowlege structure,the set-up of course systems and the research of teaching methods,etc.