大众媒体的经济分析

An Economic Analysis of Mass Media

大众传播研究不能忽视大众媒体所有权和控制权的经济含义。这不仅仅是一个“谁拥有媒体”的问题。媒体产业的市场结构、企业行为、绩效以及公共政策之间的关系是构成媒体所有权的关键所在。

Mass communication studies should not ignore the economic implications of mass media′s ownership and control. It is not merely a question of 'who owns media'. The relationships in the media industry among the market structure, enterprise performance, production efficiency and public policy provide a key to the formation of media′s ownership.