试论影响电视传媒持续发展的因素

An Analysis of the Factors Influencing the sustainable Development of TV Media Industry

目前我国电视传媒业正以其日益扩大的规模和不断增强的渗透力形响着整个社会。电视媒体在经营发展过程中受以下因素的影响：１）国际、国内环境因素的影响；２）电视媒体发展速度之快对其自身持续高速发展的影响；３）收视率的影响；４）经营体制因素的影响。

TV media industry in China is influencing the whole society through its broadening scope and stenghtening penitration. Factors that play a role in the development of TV media are: 1 ) International and national environment ; 2) Development speed of TV media industry; 3) TV channel watching scale; 4) Operational mechanism.