乡镇企业家创新动力缺乏的原因及对策

Causes and countermeasures to township entrepreneur's lacking innovating motivation

挖掘潜在盈利的市场交易活动 ,进行创新 ,是目前乡镇企业赢得竞争优势的唯一方法 ,但是 ,一些乡镇企业家对此并不热衷 ,以致创新行为缺乏动力 ,企业效率低下。本文从文化、经济和社会角度 ,全面分析乡镇企业家创新动力缺乏的原因 ,并提出相应的对策建议。

The sole measure of township enterprises obtaining competitive advantages is to excavate the latent profitable market transaction.But some township entrepreneurs do not fall over themselves for it,which leads to lacking innovating conducts and low efficiency.The article analyzes entirely the reasons of township entrepreneur's lacking innovating motivation from the point of view of culture,economy and society,and then puts forward relevant proposals.