童装市场的细分与目标市场的选择

Market for Children's Wear

以年龄为变量，对童装市场进行第一层的细分。对于每一年龄段的细分市场，包括婴儿装市场、幼儿装市场、中童装市场、大童装（少年装）市场，按照地理变量、心理变量和行为变量再次进行深层次的市场细分。

If clothing enterprises have a wish to share a big market for children's wear and hold a superior position in fierce competition, the key is to find their market niche. In the meantime, these enterprises should make a choice according to their abilities to work out a marketing strategy in this respect. This text presents the breakdown of children's wear market with age as a variable. The further breakdown is subject to geographic, psychological and behavioral variables in line with the breakdowns for baby, infant as well as children and juvenile to deepen the analysis of the more definite subjects and work out the more effective strategy. When an enterprise is determined to enter children's wear market, the first step is to make sure of one or more niches to be involved, so as to match it with technology introduction and marketing strategy. Here 5 modes are recommended to help enterprises set their market orientation.