摘要
在一栋白色小楼中，中国电视内容工业化流水线生产实验正在进行。
Media giants are queuing upwaiting for the door to open asGhina would soon be admitted tothe WTO. Seeking policy loopholes,however, many China's inde-pendent television contentproviders are now trying to set uptheir content assembly lines whichresemble those of multinationalgiants, and Enlight TV ProductionCo.Ltd is one of them. Top-of-the-line among its peers,Enlight TV Production started withavant-courier entertainmentprograms, trying to set up a supplychain to include planning, orientation,production, packaging, marketing,delivering and advertising, etc.Getting closer to the market by takingoff traditional apparel fitting in theplanning economy and developingnew ones like Western, Enlight TVProduction's income in 2001 is ￥60million (about $ 7.23 million), fourfoldthan it started 2 years ago. And the ambition of Enlight TVProduction's founder, WangChangtian, is to become China'sTime-Warner.
