儒商精神与现代商业道德

Spirit of Confucian Businessmen and Modern Business Morality

以义取利、崇尚节俭、富而好礼和均贫思想是儒家经济伦理的中心内容，以儒家的这些价值观念为指导从事商业活动的人就是儒商，而这些价值观念就构成了儒商精神的主要内容，儒商及儒商精神在明清时期的徽商处得以形成，在“二战”后的东南亚地区得以发展，它们为社会主义市场经济条件下商业道德的构建提供了宝贵借鉴。

The Confucian economic ethics is composed of not only the idea of making money by morality and advocating industry and thrift but also the thougnt of equality and being rich and moral. Those who do business guided by the ideas are called Confucian businessmen. These notions consist of the main contents of the spirit of Confucian businessmen. Cofucian businessmen came into being in Anhui province during the Ming and Qing Dynasty, and there were more confucian businessmen after World War II in Southeast Asia. The spirit of Confucian businessmen provides valuable experiences for the modem business morality construction in the socialist market - oriented economy.