对丽江旅游业发展走向的思考

Reflection of the Tourist Development in Lijiang

认识丽江旅游业的现状,澄清认识上的“误区”,加强旅游发展理论研究,提高旅游产品的文化含量,发展生态旅游,实施“政府主导型”战略,促进丽江旅游业的可持续发展。

In the rapid development of tourist industry in Li Jiang, it is very necessary to understand its present state, dispel its mistaken places in the understandings of its development, promote its theoretic study, increase its cultural context of tourist products, develop its ecological tourism, implement the government - leading strategy and keep its sustainable development in tourist industry.