我国会计师事务所创名牌的战略思考

A Strategic Thinking on Creating Branded CPA Firms' in China

与国际名牌会计公司合并 ,是我国会计师事务所面对竞争最快捷而又有效的应对措施。但本文试图从另一角度探索 ,认为会计师事务所应有自身的品牌意识 ,并从品牌的意义及价值入手 。

To merge into the international famous accounting firms is considered as the fastest and most effective measure that CPA firms may take in our country when facing the competition but this article argues that CPA firms should be fully aware of the significance and value of brand and explore new approaches to turning themselves into branded CPA firms.