企业竞争优势的经济学分析

Economic Analysis of Competitive Advantage

本文尝试用经济学的分析方法和工具,研究分析竞争优势的经济学含义与衡量标准,为竞争优势的定量分析提供分析框架;运用垄断竞争企业模型诠释竞争战略的经济学含义,揭示竞争优势差异和演化的规律;用经济租金理论分析竞争优势形成和持续的原因,认为只有创新才是企业竞争优势的不竭之源。

This paper applies the economic approaches and tools tostudying the economic meaning and measurement of competitiveadvantage and providing a conceptual framework for the quantitativeanalysis of competitive advantage. We explain the economic logic ofcompetitive strategy and reveal the difference and evolvement ofcompetitive advantage between firms. This paper also applies economicrent theory to analysing the formation and sustainability of competitiveadvantage and insists that only the innovation is the sustained source ofcompetitive advantage.