加入WTO与我国零售企业发展

WTO Entry and Development of Retail Enterprises in China

中国加入WTO后,外资将以更大的规模进军零售业,这在给我国零售企业带来发展机遇的同时必将带来严峻挑战,针对存在的过度竞争、布点集中、定位趋同、新型业态不成熟、缺乏有效规模、经营管理水平低等问题,零售企业必须通过制度创新、经营创新、管理创新和技术创新提高企业的国际竞争力。

After China enters WTO, foreign capital will go into retail market on a larger scale, which will bring development opportunity for retail industry and severe challenge. According to such problems as excessive competition, distribution, concentration, location and orientation, uncomplete new industry pattern, shortage of effective scale, lower business management and so on. The retail enterprises must raise enterprises' international competence by using system innovation, management innovation, administration innovation and technical innovation.