建立多管道的客户关系管理

The Establishment of Multi-channel Management of Customer Relations

探讨一种对客户关系有效的管理方法 ,即企业通过建立多管道的方式来进行客户管理 ,并举例研究如何对多管道的客户信息进行集成 ,在此基础上 ,讨论研究了企业如何进行流程再造来有效实施多管道的客户关系管理 ,以提高企业的竞争优势。

This paper discusses an effective method of manage customer relations, namely, that businesses establish multi-channels to manage customer relations, and studies how to integrate multi-channel customer relations through examples. On the basis of that, this paper also discusses how buisineses carry out procedure reconstruction to implement effectively the multi-channel customer relations so as to improve their competitive advantages.