省会城市高校体育市场开发与营销策略研究

A Research into Developing and Marketing Strategy of University Sports Market in Provincial Capitals

随着我国社会经济的快速发展 ,高校体育市场的开发问题已被提上议事日程 ,本文分析了高校体育市场开发的必要性 ,揭示了高校体育市场的基本特征 ,阐述了高校体育市场开发的主要内容 ,着重研究了体育社会化程度较高的省会城市高校体育市场开发的“4 C”

With the rapid development of our society and economy,more and more people show their concerns over the issue of exploiting the university sports market .This paper analyses the necessity of developing the university sports market and its basic characters.After pointing out its main contents, the paper makes a profound research on the 4C market strategy of university sports in provincial capitals.