大连天百集团连锁经营之路的探索

Probe into the chain management of Dalian Tianbai Group

20世纪 90年代以来 ,大连市的商业取得了可喜的进步 ,但随着外资、外埠连锁商业的涌入 ,大连的国有商业已经危机四伏。与此同时 ,连锁经营在商业领域已趋成熟 ,大连市的社会环境日趋完善 ,大连天百集团的自身条件也基本符合连锁经营的要求 。

Although the commerce business in Dalian since 1990s has made great achievements, it is still facing the increasing crisis with the foreign investments and oversea chain business surging into the city. Meanwhile, the improvement of the social environment in Dalian, as well as the increasing maturity of Dalian Tianbai Group in management contribute a great deal to its chain management in its business to meet the needs of the intense competition.