中国航空快递产品市场面分析

Analysis of the Market Range for the Domestic Air Express Service of China

运用市场营销理论中关于消费者需求分析的基本观点与分析方法,对中国国内航空快递产品的市场面进行了较为全面与详细地分析,并在此基础上对该产品的市场营销提出了一些建议与对策。

Based on the advanced marketing theory and methodology this paper makes a comprehensive and detailed consumer analysis of the domestic air express service of China and gives some constructive advice on the marketing work.