GIS和多媒体技术结合在旅游产品销售中的应用

The application of GIS combined with multi-media technique to the selling of tourist products

阐述了 GIS与多媒体技术结合在以包价旅游为主的旅游产品销售中的应用。它将旅游产品的地理位置与相关属性有机地结合起来 ,推销宣传时做到准确真实、图文并茂及方便快捷 ,为最佳旅游路线选择提供决策参考 ,为提高效率、扩大新的市场、开展全球性合作及信息访问开启了便利之门。

this paper expounds the application of GIS combined with multi media technique to the selling of tourist products among which the package tour is the major one. In this way, the geographical position of a tourist product is combined organically with its related properties.And accurate, real, excellent pictures with texts and a quick and convenient service are provided for the tourists to choose the best touring route. It also helps to increase efficiency of tourism and expand new markets,and the door of global cooperation, information exchange will be thrown wide open for tourists.