摘要
分析了广告受众心理的基本特点 ,并针对其提出了相应的受众心理广告策略 ,强调广告设计应注重运用心理影响技巧来增强广告作品的心理感染力 ,使之更有效地影响受众。
This paper has analysed the basic characteristics of advertisement recei ver psychologically and put forth relevant advertising strategies. It p oints out that advertising designs should stress on applying techniques of psych ological affection to strengthen the psychological effect of advertisements and to impress effectively advertisement receivers.
出处
《武汉科技学院学报》
2001年第3期54-56,共3页
Journal of Wuhan Institute of Science and Technology
关键词
广告受众
受众心理
心理策略
advertisement receivers
receiver psychology
psyc hological strategies
