请名人广而告之应注意的问题

The Problems Being Noticed Inviting Stars to Advertise

广告主请名人广而告之,可谓商业广告史上的一个壮举,但一定要注意名人形象定位与广告商品形象要一致,以及这个名人曾为哪些产品作过广告、哪些名人曾为该产品作过广告,同时要注意推出名人广告的时效性、名人的酬金对企业成本、利润的影响等问题。

Some questions should be noted as followed when advertiser invites stars to advertise:the coherence of image-building both of star and commodity advertised which kind of commodity has ever been advertised by star;which stars has ever advertised for this commodity;the effectiveness for a given period of time on the star's ad;the influence of the star's commission on the profit of company etc.