新经济背景下我国商业企业竞争战略平台架构

The Structure of the Competitive Strategy Platform in Our Country's Commercial Businesses in the Condition of New Economy

新经济背景下 ,知识正逐步取代土地、资本和劳动力而成为企业最重要的生产要素 ;企业竞争逐渐由“资源型竞争”转向以人力资本为主的“知识型竞争”。这种变迁迫使商业企业必须建立与新经济相适应的学习与修炼、合作与竞争、防御与进攻、科技创新的竞争战略平台。

In the condition of new economy, knowledge is gradually taking the place of land, capital and manpower to become the enterprise's most important producing element.The enterprise's competition is transiting from'resource-type competition' to the human capital-based 'knowledge economy'.This shift makes the commercial enterprises establish a new kind of competitive strategy platform which adapts itself to the new economy and bears the characteristic of learning and self-cultivating, co-operation and competition, assault and defence , and scientific and technology innovation.