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煤气公司如何实施服务创品牌、争名牌战略

Gas Companies Competing for the Best Services to Win the Celebrated Name
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摘要 从 4个方面详细阐述了如何实施服务创品牌、争名牌战略之对策 :形成并建立全员服务理念 ;企业以市场为导向 ,服务以用户需求为导向 ;实施服务创品牌、争名牌战略 ,满足用户需求 ,必须坚持以人为本 ;启动硬件投入 。 This article expounds the strategy for gas companies to win the campaign of competing for the best services.The strategy covers the following four aspects:Gas companies should initiate the belief that all the staff should participate in the services,should be targeting on the market and focusing on the need of the users,should provide customized and personalized services to their users,and should invest on hardware and develop new ways of services.
作者 王建平
出处 《城市管理与科技》 2001年第3期7-9,共3页 Urban Management and Science & Technology
关键词 企业品牌 煤气公司 企业经营 services,strategy,celebrated name
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