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增长市场与企业竞争

Growing Market and Enterprises Competition
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摘要 中国经济持续增长 ,可以预见在未来相当时期内 ,这一新兴增长市场蕴藏着巨大商机。面对如此形势 ,企业如何把握机遇 ,迎接挑战 ,不断发展。文章认为 ,我国企业要从战略高度入手 ,通过自我创新整合积累、外部扩展并购获取和建立联盟学习吸收战略途径 ,不断提升企业的核心竞争力 ,从而在激烈的市场竞争中赢得优势 。 The sustained growth of Chinese economy foresees that a great business opportunity is contained in such a developing growing market in a long period of future.Facing the situation,how can the enterprises hold the opportunities and meet the challenges to develop continuously?The author thinks that the Chinese enterprises should promote the central competitiveness to win the advantages in the intense market competitions and to be in an invincible position,through the strategic ways of self innovation,conformity,accumulation and extemal expansion,merging,achievements as well as alliance and absorption.
作者 于克信
出处 《云南财贸学院学报》 2001年第6期25-27,共3页 Journal of Yunnan Finance and Trade Institute
关键词 增长市场 企业战略 中国 核心竞争力 市场环境 组织结构 Growing Market Business Strategy Competitive Advantage
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