摘要
企业在营销中 ,要立于不败之地 ,除了有好的市场策略外 ,制定合理的生产、销售计划也是企业成功的重要方面。应用最优化理论描述同一种生产状况下 ,生产成本与库存费的最合理化 ,对企业制定今后的生产、销售。
Apart from a good market strategy,a business should work out a plan for its rational production and sale so as to be in an invincible position and be successful in the marketing.Applying the theory of optimization to describe the rationalization of the production and stock costs in the same situation will push forward the business productions,sales,plans,and market strategies.
出处
《云南财贸学院学报》
2001年第6期28-31,共4页
Journal of Yunnan Finance and Trade Institute