摘要
中央电视台九运会期间开通的互动电视服务,实际上是广电总局有线数字电视全国试验的第一炮。试验结束后,广电总局将宣布谁是数字有线电视的经营主体,什么样的节目和业务可以“经营”,具体的商业模式是什么。尽管政府的努力正遭遇市场内利益各方的诘难,但广电的企业化进程无疑要加速了。
Up until now, there is still no official law or regulation which entitles R&T(radio and television) Network to engage in providing telecommunication services. Meanwhile, more and more people doubt that R&T will be a competitive party in doing it. Temporarily, there is a decrease in the patience and interest of R&T in telecommunications and integration of the three networks——video, data and voice. They pay more attention to business innovation and resources restructuring. Interactive televisionprograms produced by CCTV during the 9th National Games are actually the first nationwide experiment of cable-digital televising by R&T Administrative Bureau. After the experiment, R&T Administrative Bureau will announce the primary runners of the cable-digital television business, the kind of programs and business permitted and business models. Although whether government efforts are effective is still questioned by all parties involved, the R&T is running in a corporate rather than governmental way.IT
