感悟信息时代公益海报蕴涵的文化特质

Insights into the Cultural Characteristics Embodied inInfo-era Public Poster Ads

本文浅析了平面公益海报艺术在信息时代所传达的设计观念、风格及独特的艺术魅力 ,表述了它所体现的文化特点 ,阐明了公益海报艺术具有鲜明的文化公益主题性 ,并以其系列化、本土化、符号化等形式表现出来 ,成为反映时代文化、先进文化的传媒代表。

This paper analyses the design concepts and styles and their peculiar artistic charm conveyed by the Info-era public poster ads,explains their cultural characteristics embodied in them ,and illustrates the cultural themes of their public ethics which are so eye-catching.They find expressions in serialization,localization and symbol forms,representing the advanced,up-to-date culture in media.