论网络技术平台上大众传媒传统编辑思想的坚守

Adherence to the Traditional Editorial Thoughts of Mass Media on the Network Technology Platform

面对社会信息传播将以网络技术为基础的格局 ,大众传媒在进行自我调整的同时 ,还要勇于坚守传统的编辑思想。在网络环境中 ,“文化同一性”为媒体的“社会责任”指明了方向 ,媒体不至于迷失自我 ;“受众本位”意识又要求大众传媒在网络平台上重铸形象和品牌。在社会职能的叠加中 ,传统媒体编辑思想的沿袭有着它的必然性。

Faced with the setup of social information diffusion on the basis of network technology, mass media is undergoing a self adjustment. Besides, mass media is expected to adhere to the traditional editorial thoughts at the same time. In the internet era, assimilation of cultures points out the way for the social responsibility of mass media, thus, the media can hardly go so far as to lose its direction. The sensibility of mass in themselves, namely, viewers and audience, requires that the mass media rebuild its image and prestige on the platform of network technology. The multiplication of social functions shouldered by the mass media necessitates the continuation of traditional editorical thoughts in its former direction.