摘要
本文针对迈克尔·波特提出的三种基本竞争战略 ,补充了廉价战略、优质产品和优质服务战略、避开竞争锋芒战略、名牌战略、专精特新战略、一体化战略、多样化经营战略、与竞争对手联合战略等。
This article makes research on low-price strategy, high quality & service strategy, circuity strategy, famous-brand strategy, strategy with emphasis on refined, special & new products, unification strategy, diversification strategy & strategy of combination with competitors.
出处
《华东经济管理》
2001年第3期47-48,共2页
East China Economic Management
