百万顾客汇“中南”:降价促销案例剖析

Millions of customers' flocking to the Zhongnan bazaar:analysing a typical case of sales promotion by price reduction

本文分析了一次降价促销活动 8个方面的成功之处 ,指其 6个方面的不足 ,为企业开展类似活动提供参考和借鉴。

This paper is intended to provide the experience for businesses to use for referrence in such kind of activities by analysing one sale promoting activity by price reduction.The activity has provided us the successful experience in eight aspects and six deficiencies.