知识经济时代企业市场再定位研究

The study on enterprise market redirection in knowledge economy time

本文通过生产模式的变革与供应链整合 ,讨论知识经济时代企业市场再定位的问题 ,根据从封闭式向开放式转变的时代特点 ,分析研究企业在确定市场再定位时应遵循的基本思路与指导原则。

The paper discusses the problem on enterprise market redirection in knowledge economy time through production model change and SCM(supply chain management) integration. According to the time specialty from closed system to open system, the paper analyses and studies the basic way and principle which enterprise should do in the market redirecting.